Titel Deelnemers "Genre-specific persuasion in oral presentations : adaptation to the audience through multimodal persuasive strategies" "Julia Valeiras-Jurado" "A Playful Mobile Digital Environment to Tackle School Burnout using Micro Learning, Persuasion & Gamification" "Olga De Troyer, Jan Maushagen, Renny Lindberg, Jaël Muls, Beat Signer, Koen Lombaerts" "School burnout refers to exhaustion at school combined with a cynical and detached attitude towards school. It often precedes Early School Leave (ESL), which has great impact on the socioeconomic situation of a person. Numerous local programs exist to deal with school burnout and prevent ESL, but they are all very labor-intensive. To come to a less labor-intensive solution, we proposed an ICT solution. The goal was to create an engaging software environment that youngsters would use voluntarily and that could re-engage them in learning. We developed a so-called playful digital environment, called TICKLE. It allows youngsters to collect digital cards by performing associated challenges in their surroundings. The challenges are small activities intended to reactivate the youngster for learning. Persuasive principles and gamification are used to motivate the youngsters to use the tool. In this paper, we discuss the design decisions that have been taken as well as the main components of the tool." "Starting with an apology : paving the way to consumer persuasion?" "Laura De Kerpel" "Enhancing users' attitudes towards webids : exploring the effects of persuasive messaging on user adoption : an experiment exploring the effects of persuasive messaging on the user adoption of WebIDs" "Tim Theys, Tom Haegemans, Jelle Saldien, Lieven De Marez, Arian Kashefi" "As society and businesses increasingly rely on data, individuals are growing more uneasy about the protection and management of their personal information. Solid, a decentralized web standard, offers a promising solution by providing individuals with a personal online data store and a corresponding WebID for identification. However, the adoption of WebIDs is still in its early stages and many companies remain uncertain about how to position WebIDs in a way that ensures user acceptance. This study leverages the theory of planned behaviour to explore the effects of different types of persuasive reasoning, aimed at strengthening individuals' attitudes, on their intention to create a WebID. The study identified three persuasive messaging strategies from practice favouring the choice for WebIDs: enhanced control, enhanced personalization, and Single Sign-On (SSO). An online experiment presented participants with one of the persuasive messages and the choice of creating a WebID or using existing accounts (Google, Apple, Facebook) to register on a news website. The results indicate that highlighting enhanced personalization or positioning WebIDs as a Single Sign-On (SSO) solution significantly increased the adoption rate of WebIDs, in contrast to emphasizing enhanced control. This study lays the groundwork for future comprehensive research aimed at exploring the underlying reasons behind the positive influence of certain factors on the adoption of WebIDs." "The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge" "Kalina Mikolajczak-Degrauwe" "Background and aims: The growing concern over compulsive buying behaviour (CB) among consumers has led to vast amounts of research examining the antecedents of this maladaptive behaviour. The focus of previous research was however mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising, as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people - namely compulsive buyers." "The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge" "Kalina Mikolajczak-Degrauwe" "Background and aims: The growing concern over compulsive buying behaviour (CB) among consumers has led to vast amounts of research examining the antecedents of this maladaptive behaviour. The focus of previous research was however mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising, as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people - namely compulsive buyers." "Transferring game attitudes to the brand: persuasion from age 6 to 14" "Evy Neyens, Tim Smits" "This paper aims to replicate previous findings regarding the differential impact of TV advertising and advergames on children’s brand attitudes and pester intentions. Using a large data-set (N = 940, Mage = 9.8, SD = 2.4), with children ranging between 6 and 14 years old, the influence of passive exposure to TV advertising is compared to active exposure to an advergame. In addition, the potential moderating effect of age is explored. In a betweenparticipants experiment, Flemish children were randomly assigned to watch a TV ad, play an advergame, or a no marketing control condition. Results revealed that children who had played the advergame reported significantly more positive brand attitudes compared to children who had watched the TV ad and children in the no advertising exposure control group. Children’s pester intent was significantly higher for the advergame compared to the TV ad, but not compared to the no advertising exposure control group. The findings further showed that children’s attitudes towards the ad format mediate the impact of the advertising format on pester intent. The advergame was indirectly more persuasive than the TV ad since children reported more positive attitudes towards the advergame compared to the TV advertisement. Moreover, this mediation effect did not differ by children’s age. Persuasion knowledge did not mediate the influence of the advertising format on pester intent since children’s persuasion knowledge was not significantly related to pester intentions regardless of children’s age." "The effectiveness of threat appeals. A focus on moderating persuasion variables" "Birgit Wauters" . "HeartHab: From Persuasion to Self-management in Cardiac Tele-rehabilitation" "Supraja SANKARAN" "Cardiovascular disease (CVD) is the leading cause of morbidity and influences mortality globally. Cardiac rehabilitation and secondary prevention have proven to be effective in minimizing risk and recurrence of disease. The penetration of e-health and mobile health (mHealth) technologies over recent years offers great potential for enabling remote healthcare delivery. In the context of cardiac rehabilitation, such technologies play a pivotal role in supporting telemonitoring and tele-rehabilitation of patients. Nonetheless, there lacks a deeper understanding of patient and caregiver needs in order to provide tailored and comprehensive solutions. Furthermore, during tele-rehabilitation, there is lack of support to motivate patients in gradually changing their unhealthy lifestyle habits and foster sustained health behavior change. This dissertation investigates the challenges in the uptake of and adherence to cardiac rehabilitation programs. On one hand, it integrates persuasive technology alongside user-centered approaches to motivate patients and increase adherence to rehabilitation goals. On the other hand, it bridges the needs of patients and caregivers’ perspectives to deliver a tailored and comprehensive rehabilitation solution. To this end, I present 3 key contributions in this dissertation and add to the existing knowledge in domains of Human-Computer Interaction (HCI) and cardiac tele-rehabilitation. I present the patient-centered HeartHab application supported by a caregiver-centered dashboard application that forms a tailored comprehensive tele-rehabilitation solution. I delve into how we translated theories on behavior change and persuasion into the design of the HeartHab app. Finally, I present the impact of the comprehensive tele-rehabilitation solution on patients’ motivation, health and quality of life. The work presented in this dissertation aims to address most of the current problems in the uptake of cardiac tele-rehabilitation and adherence to rehabilitation goals. While the systems presented in this dissertation are specific to cardiac rehabilitation, the overarching methods and concepts can be leveraged by other researchers working in similar health domains targeting patient motivation and health behavior change." "Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats" "Katarina Panic, Karl Destoop, Veroline Cauberghe, Patrick De Pelsmacker" "This study investigates the persuasion knowledge of children of integrated advertising formats, more precisely of product placement, advertiser funded programming (AFP) and advergames. Based on qualitative research with 42 children (between 4-12 years old) the results show that children have difficulties recognizing and understanding the persuasive intention of the integrated commercial content. Especially for product placement this seemed to be hard, for all age groups. The ad recognition and understanding of AFP was highest. For advergames the results show that children could recognize the ad embedded in the game, but had problems in understanding the underlying commercial intention of it."