Mobile television or television on mobile?

The digitalisation of television signals creates the opportunity for new platforms and practices for watching television. Most well known is the transformation in the home from the analogue fixed television set into a device that affords interactive and digital multimedia activities. Constraints on the direction of communication (from one-way to two-way) have loosened, as well as the time of watching programmes. Time shifting is made easy with a combination of the electronic programme guide (EPG) and the personal video recorder (PVR). The next step could be overcoming constraints of place, by introducing television on mobile devices like cell phones. Although the telecommunication sector has high expectations on mobile television, the question remains to what extent users will appropriate this new technology. To what extent can mobile television meet up with the high standards people expect from television? This paper, based on own empirical research, looks from a domestication perspective at how mobile television is perceived and (possibly) appropriated in the everyday life setting of Flemish users.

ISBN:978-963-06-4916-2

Jaar van publicatie:2008

Trefwoorden:Mobile television, digital television, proxy technology assesment, Domestication, living lab