Follow your curiosity, you won’t regret it : how disconfirmed expectations will not always result in dissatisfaction

The present paper shows that higher curiosity levels are related with higher expectations regarding the product and more negative disconfirmation between expectations and performance of the product. However, satisfying curiosity leads to pleasure so that this negative disconfirmation does not lead to dissatisfaction or regret after product trial.

Jaar van publicatie:2015