Bon appétit: An analysis of recall advertisements in the food industry

Over the last decades the number of recalls of faulty products hasincreased dramatically. Since faulty products can seriously affect areputation or an image, organisations have to react promptly to avoidfurther damage. As such, a well-prepared crisis strategy is of the utmostimportance.After describing the literature on both recall advertisements and crisisframeworks, an analysis of 30 product recalls is presented. The mainfocus is on the structure and the strategy used. Companies tend tominimize the extent of the problem to protect their reputation.

Jaar van publicatie:2019