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Project
De invloed van COVID-19 op het winkelgedrag van de consument
The COVID-19 pandemic quickly turned into a real crisis situation. What started as a worldwide health threat rapidly broadened into an economic threat. In this research, we zoom in on the impact of the COVID-19 crisis on the grocery retail landscape and aim to investigate how the effects evolve over time. In particular, we empirically investigate the COVID-19 impact on consumers (changes in shopping behavior). The project will improve the understanding of the impact of COVID-19 on the grocery retailing economy.
Datum:22 sep 2021 → Heden
Trefwoorden:Consumer decision-making, COVID-19, Shopping behavior
Disciplines:Marketingmodellen
Project type:PhD project