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Organisatie
Marketing & Strategie
Publicaties
1 - 10 van 327
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Auteurs: Lieve DOUCE
- Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Auteurs: Kim WILLEMS
- To automate or not to automate? A contingency approach to service automation(2023)
Auteurs: Eline HOTTAT, Sara LEROI-WERELDS, Sandra STREUKENS
Pagina's: 696 - 724 - Do licensors learn from out-licensing? Empirical evidence from the pharmaceutical industry(2022)
Auteurs: Stijn KELCHTERMANS, Bart LETEN, Maarten Rabijns, Massimo Riccaboni
Pagina's: 102405 - Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels(2020)
Auteurs: Justine Virlée, Wafa Hammedi, Allard VAN RIEL
Pagina's: 277 - 306 - Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)
Auteurs: Sandra STREUKENS, Sara LEROI-WERELDS
Pagina's: 618 - 632 - Going beyond the service exchange: Employees’ perceived value of an engagement platform.(2016)
Auteurs: Sara LEROI-WERELDS, Sandra STREUKENS
Aantal pagina's: 1 - A SERIOUS GAME RAISING AWARENESS AND EXPERIENCE OF DEPRESSION(2015)Series: INTED Proceedings
Auteurs: Malgorzata Plechawska-Wojcik, Joanna ROBACZEWSKA
Pagina's: 1437 - 1444 - Life cycle extension of mobile phones: an exploration with focus on the end-consumer(2018)
Auteurs: Odette Penners, Janjaap Semeijn, Allard VAN RIEL, Wim Lambrechts
Pagina's: 7 - 37 - Free public transport: A socio-cognitive analysis(2016)
Auteurs: Mario COOLS, Yannick Fabbro, Tom BELLEMANS
Pagina's: 96 - 107