< Terug naar vorige pagina

Onderzoeker

Rein Demunter

  • Onderzoeksexpertise:

    Rein Demunter works as a teaching assistant and PhD student at the Department of Communication Studies at the Vrije Universiteit Brussel (VUB). In 2016 she graduated from the VUB with a master thesis on the effect of gay identity on the perception of Flemish lesbians, gay men and bisexuals (LGB) of gay advertising. Her doctoral research focuses on LGBTQ+ people and their reception of targeted gay advertising. Given her interest in the diversity within the gay community, the research will focus on different subsegments within the LGBTQ+ community. The purpose of this research is to develop insights into the diversity of perceptions of gay-oriented advertising and to obtain knowledge on how to communicate and advertise more effectively towards different subgroups of the LGBTQ+ community.

  • Trefwoorden:Letteren
  • Disciplines:Landbouwwetenschappen, diergeneeskunde en levensmiddelenwetenschappen, Humane wetenschappen en de kunsten, Medische en gezondheidswetenschappen, Natuurwetenschappen, Algemene en logistieke diensten
  • Gebruikers van onderzoeksexpertise:

    Rein Demunter works as a teaching assistant and PhD student at the Department of Communication Studies at the Vrije Universiteit Brussel (VUB). In 2016 she graduated from the VUB with a master thesis on the effect of gay identity on the perception of Flemish lesbians, gay men and bisexuals (LGB) of gay advertising. Her doctoral research focuses on LGBTQ+ people and their reception of targeted gay advertising. Given her interest in the diversity within the gay community, the research will focus on different subsegments within the LGBTQ+ community. The purpose of this research is to develop insights into the diversity of perceptions of gay-oriented advertising and to obtain knowledge on how to communicate and advertise more effectively towards different subgroups of the LGBTQ+ community.