The ideological grounding of the new normal: anti-discourse meets utopia

This article explores the shift from earlier overt and mainstream acceptance of societal diversity (combined with an underlying homogeneistic ideology) to the overt problematization of diversity (combined with explicit homogeneism). Two discursive tools are seen to be at work: a form of anti-discourse directly confronting alternative discourses (labeled “politically correct”), and a form of utopian (strongly identitarian) discourse constructing a simplified ideal image of society. An illustration related to the domain of language ideology will analyze how the two can be combined to ground the so-called new normal, even when that is clearly not the intention.

ISBN:978-1-5015-1995-6

Jaar van publicatie:2022

Trefwoorden:H1 Book chapter

Toegankelijkheid:Closed