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Publicatie
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
Tijdschriftbijdrage - Tijdschriftartikel
This study tested a model for predicting parental mediation of teenagers' exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.
Tijdschrift: Journal of broadcasting & electronic media
ISSN: 0883-8151
Volume: 66
Pagina's: 213 - 234
Jaar van publicatie:2022
Trefwoorden:A1 Journal article
Toegankelijkheid:Closed