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Publicatie

Intercultural communication in foreign languages and successful profiling on the world market: the view of Belgian, i.c. Flemish entrepreneurs

Boekbijdrage - Boekhoofdstuk Conferentiebijdrage

Ondertitel:Managerial staff faced with the communication problems of the internationalisation: empirical research and targeted solutions
Boek: Marketing communication in Europe of multiple language cultures
Pagina's: 25 - 40
ISBN:9788370119324
Jaar van publicatie:2009
Toegankelijkheid:Closed

Auteurs/uitgever

  • Martine VERJANS (Auteur)
  • Publishing House of Wroclaw University of Economics (Uitgever)

Onderzoekseenheden

Evenementen

  • International Conference Marketing Communication in Europe of Diverse Language Cultures()

    Chair of Marketing Research & Department of Foreign Languages of Wroclaw University of Economics, Wroclaw (PL), United States