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Paid digital campaigning during the 2018 local elections in Flanders: Which candidates jumped on the bandwagon?

Tijdschriftbijdrage - Tijdschriftartikel

This research note investigates the role of paid digital campaigning in the 2018 local elections in Flanders. We make use of the official declarations which candidates are legally required to submit. In these declarations, candidates indicate whether and how much they invested in online campaigning tools during the four months preceding the elections. We collected data on a sample of 3.588 individual candidates running in the 30 municipalities of the Arrondissement Leuven. A multilevel logistic regression model shows that the odds of spending on digital campaigning increases amongst incumbent aldermen and local councillors. The latter finding supports the normalisation thesis of digital campaigning. The results also show that scale is important: the more potential voters a candidate has, the higher the odds that the candidate invests in digital tools.
Tijdschrift: Politics of the Low Countries
ISSN: 2589-9929
Issue: 3
Volume: 1
Pagina's: 227 - 236
Jaar van publicatie:2019
Toegankelijkheid:Open