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Onderzoeker
Barbara Kobuszewski Volles
- Trefwoorden:food choice, Consumer Behavior, unhealthy behavior
- Disciplines:Consumentengedrag
Affiliaties
- Vakgroep Marketing, Innovatie en Organisatie (Departement)
Lid
Vanaf25 feb 2019 → Heden
Publicaties
1 - 7 van 7
- Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands(2023)
Auteurs: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
- Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands(2021)
Auteurs: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
Aantal pagina's: 1 - Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions(2020)
Auteurs: Laura De Kerpel, Barbara Kobuszewski Volles, Anneleen Van Kerckhove
- The effectiveness of online recommendations for private labels versus national brands(2020)Volume: 48
Auteurs: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens, Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Pagina's: 1132 - 1132 - Exploring the nonlinear impact of critical incidents on customersU+2019 general evaluation of hospitality services
Auteurs: Gérson Tontini, Graziela dos Santos Bento, Thaíse Caroline Milbratz, Barbara Kobuszewski Volles, Daniela Ferrari
Pagina's: 106 - 116 - Universidade empreendedora e transferência de conhecimento e tecnologia
Auteurs: Barbara Kobuszewski Volles, Giancarlo Gomes, Iara Regina dos Santos Parisotto
Pagina's: 137 - 155 - The Coo effect in the international brand positioning strategy
Auteurs: Barbara Kobuszewski Volles, Marianne Hoeltgebaum, Halissa Odebrecht da Silva, Navid Ghannad
Pagina's: 200 - 226