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Engaging the audience in a digitised television production process

Tijdschriftbijdrage - Tijdschriftartikel

Ondertitel:a "hierarchy of influences" approach
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the hierarchy of influences model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media.
Tijdschrift: Journalism practice
ISSN: 1751-2786
Volume: 12
Pagina's: 901 - 917
Jaar van publicatie:2018
Trefwoorden:A1 Journal article
BOF-keylabel:ja
BOF-publication weight:3
CSS-citation score:2
Authors from:Higher Education
Toegankelijkheid:Open