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Measuring product related stigma in design

Boekbijdrage - Boekabstract Conferentiebijdrage

Many medical and assistive devices are experienced as unpleasant and uncomfortable. On top of their discomfort, product users may also experience social unease. We label this process product-related stigma (PRS). This paper presents two measuring techniques that aim to objectively assess the degree of PRS that is attached to products. Both experiments focus on the behavioral deviations in the walking path of passers-by during a public and unprepared encounter with a user of a stigma-sensitive product (dust mask). The Dyadic Distance Experiment measures exact interpersonal distances, whereas the Stain Dilemma Experiment presents the passer-by with a choice in his walking path. Both experimental techniques are predominantly suited as comparison tools, able to compare products on their PRS-eliciting potential. Designers and developers can use these results to justify design decisions with quantitative data, to assess which product properties have influenced certain reactions, and to what extent subsequent improvements have been successful.
Boek: Proceedings of DRS 2016 : Design+Research+Society - Future-Focused Thinking: 50th Anniversary Conference, 27-30 June, 2016, Brighton, U.K. / Lloyd, Peter [edit.]; et al.
Pagina's: 3329 - 3349
Jaar van publicatie:2016