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Onderzoeker
Tina Tessitore
- Disciplines:Marketing
Affiliaties
- Vakgroep Marketing, Innovatie en Organisatie (Departement)
Lid
Vanaf1 okt 2018 → 30 sep 2019 - Vakgroep Marketing (Departement)
Lid
Vanaf1 okt 2009 → 30 sep 2018
Publicaties
1 - 10 van 11
- The role of sceptical processing in product placement effectiveness(2013)
Auteurs: Tina Tessitore
- The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence(2012)
Auteurs: Snezhanka Kazakova, Tina Tessitore, Veroline Cauberghe, Hendrik Slabbinck
Aantal pagina's: 1 - The effects of desire: desire as motivator(2011)Volume: 38
Auteurs: Maarten Elen, Christophe Lembregts, Katrien Meert, Tina Tessitore
Aantal pagina's: 1 - The effects of desire: desire as motivator(2010)
Auteurs: Maarten Elen, Christophe Lembregts, Katrien Meert, Tina Tessitore
Aantal pagina's: 1 - Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
Auteurs: Tina Tessitore
Aantal pagina's: 1 - Warning consumers against product placement: what does and does not work?
Auteurs: Tina Tessitore, Leen Adams
Aantal pagina's: 1 - Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Auteurs: Tina Tessitore
Pagina's: 38 - 48 - Kan een slank model hamburgers promoten?
Auteurs: Leen Adams, Tina Tessitore
- For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation
Auteurs: Tina Tessitore
Aantal pagina's: 1 - PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
Auteurs: Tina Tessitore
Pagina's: 419 - 442