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Onderzoeker
Marijke De Veirman
- Trefwoorden:reclamewijsheid, marketing, reclame, sociale media, influencer marketing, welzijn
- Disciplines:Communicatiewetenschappen, Andere media en communicatie, Media studies, Journalistiek en professioneel schrijven, Communicatiemanagement
Affiliaties
- Vakgroep Vertalen, tolken en communicatie (Departement)
Lid
Vanaf26 sep 2022 → 29 feb 2024 - Vakgroep Communicatiewetenschappen (Departement)
Lid
Vanaf1 sep 2014 → 28 sep 2022
Publicaties
1 - 10 van 13
- The value of influencer marketing for business : a bibliometric analysis and managerial implications(2021)
Auteurs: Guoquan Ye, Liselot Hudders, Steffi De Jans, Marijke De Veirman
Pagina's: 160 - 178 - Exploration of food and beverage appearances in child influencersU+2019 Youtube channels : a content analysis of Ryan ToysReview(2020)
Auteurs: Marijke De Veirman, Regina J. Ahn, Michelle R. Nelson, Jasmine L. Moultire
Aantal pagina's: 1 - #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations(2020)
Auteurs: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
- Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising(2020)
Auteurs: Marijke De Veirman, Liselot Hudders
Pagina's: 94 - 130 - The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing(2020)
Auteurs: Marijke De Veirman
- Building a luxury brand on Instagram : the case of Delvaux(2020)
Auteurs: Ineke Tack, Marijke De Veirman, Liselot Hudders
Pagina's: 55 - 71 - #Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects(2019)
Auteurs: Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders
Aantal pagina's: 1 - What is influencer marketing and how does it target children? A review and direction for future research(2019)
Auteurs: Marijke De Veirman, Liselot Hudders, Michelle R. Nelson
- Building a luxury brand on Instagram : Delvaux as a case study(2019)
Auteurs: Marijke De Veirman, Ineke Tack, Liselot Hudders
Aantal pagina's: 1 - Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand(2018)
Auteurs: Marijke De Veirman, Liselot Hudders
Aantal pagina's: 1