Tapping Water into Your Heart: Promoting Water Conservation through its Uniqueness Compared to its Scarcity strengthened by the individualsU+2019 personal values in communicational strategies Ghent University
Water is central to human activity and wellness; nevertheless, freshwater is a limited resource forecasted to be promptly scarce -worldwide- due to climate change, population growth and current consumption behaviours. Conjointly, individuals from Western European countries exhibit misperceptions relative to water, considering it as an unlimited resource, and therefore as a common good. The former counteracting the urgency to mitigate water ...