(Mis-)Informed by Social Media Influencers? Benefits and Risks of Following Political Social Media Influencers and the Moderating Role of Media Literacy KU Leuven
Social media influencers who were initially known for marketing and advertising increasingly use their popularity on platforms like TikTok, Instagram or Snapchat to communicate their opinions on political and societal topics to a large network of followers. This increasing political engagement of social media influencers can be seen in a positive light as it may raise political interest and participation among young people who are often not ...