Understanding and managing employees' work-related social media use: Minimizing risks and maximizing opportunities Ghent University
Employees are increasingly using social media to share information about their organization with a large network. On the one hand, they can take on the role of brand ambassadors, sharing positive information and strengthening the corporate reputation. On the other hand, however, they can act as brand saboteurs by spreading confidential information or criticism. So far, both practitioners and researchers have mainly focused on the risks of ...