An empirical application of consumers' pub consumption choices KU Leuven
When choosing a pub to visit, consumers are rarely loyal to one pub, and will often have several “favourite pubs”, often moving between multiple pubs within a number of hours. Additionally, the choices between pubs are complex, based not only on location, but also on other factors, such as distance, service, atmosphere, and the variety of both food and drink items available (Wells et al, 2019 and Grayson and McNeill, 2009). However, over the ...