Claudio Venezia, A. Spedalieri
Based on a series of case studies extending to several ICT domains and industries, it
has been convincingly argued that 'platform leadership' strategies are appropriate for
firms aspiring to leadership in unbundled, or modular markets (Gawer, 2000; Gawer
& Cusumano, 2002). While the relationship between technical modularity and market
modularity is not a straightforward one (Ernst, 2005), it is clear that technical
modularity ...