Publications
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Starting with an apology : paving the way to consumer persuasion? Ghent University
Enhancing users' attitudes towards webids : exploring the effects of persuasive messaging on user adoption : an experiment exploring the effects of persuasive messaging on the user adoption of WebIDs Ghent University
As society and businesses increasingly rely on data, individuals are growing more uneasy about the protection and management of their personal information. Solid, a decentralized web standard, offers a promising solution by providing individuals with a personal online data store and a corresponding WebID for identification. However, the adoption of WebIDs is still in its early stages and many companies remain uncertain about how to position ...
The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge Vrije Universiteit Brussel
Background and aims: The growing concern over compulsive buying behaviour (CB) among consumers has led to vast amounts of research examining the antecedents of this maladaptive behaviour. The focus of previous research was however mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. ...
The influence of Advertising on Compulsive Buying – The role of Persuasion Knowledge Vrije Universiteit Brussel
Background and aims: The growing concern over compulsive buying behaviour (CB) among consumers has led to vast amounts of research examining the antecedents of this maladaptive behaviour. The focus of previous research was however mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. ...
A Playful Mobile Digital Environment to Tackle School Burnout using Micro Learning, Persuasion & Gamification Vrije Universiteit Brussel
School burnout refers to exhaustion at school combined with a cynical and detached attitude towards school. It often precedes Early School Leave (ESL), which has great impact on the socioeconomic situation of a person. Numerous
local programs exist to deal with school burnout and prevent ESL, but they are all very labor-intensive. To come to a less labor-intensive solution, we proposed an ICT solution. The goal was to create an engaging ...
local programs exist to deal with school burnout and prevent ESL, but they are all very labor-intensive. To come to a less labor-intensive solution, we proposed an ICT solution. The goal was to create an engaging ...
The effectiveness of threat appeals. A focus on moderating persuasion variables Vrije Universiteit Brussel
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