Publications
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Centralized personalization at the expense of decentralized personalization : the decline of preferential voting in Belgium (2003U+20132014) Ghent University University of Antwerp
Investigating Motivations and Patient Profiles for Personalization of Health Applications for Behaviour Change Hasselt University
Personalization is a key aspect when developing applications targeting health behaviour change. However, the use of personalized mobile interventions for lifestyle behaviour is still in its infancy. Based on our former research on mobile applications to support cardiac patients in health behaviour change, we identified four key motivations to enhance the personalization offered in applications targeting health behaviour change. In this paper, we ...
The impact of cloaking digital footprints on user privacy and personalization University of Antwerp
Our online lives generate a wealth of behavioral records -“digital footprints"- which are stored and leveraged by technology platforms. This data can be used to create value for users by personalizing services. At the same time, however, it also poses a threat to people’s privacy by offering a highly intimate window into their private traits (e.g., their personality, political ideology, sexual orientation). Prior work has proposed a potential ...
Investigating the Possibility of Adaptation and Personalization in Virtual Environments Hasselt University
The complex nature of virtual environments customarily hinders users to interact in a natural, intuitive and optimal way. Different user characteristics are hardly taken into account when designing 3D user interfaces for virtual environments. We envision that user interaction in virtual environments can be enhanced by integrating adaptation and personalization into 3D user interfaces. Through our research, we aim to provide adaptive and ...
From lab to real world : assessing the effectiveness of human activity recognition and optimization through personalization Ghent University
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands Ghent University
Personalization is used to attract consumers in an advertising clutter context. This paper investigates whether luxury brands should adopt a personalization strategy and whether its effectiveness differs from cultures in different levels of individualism. Results show that for highly individualistic cultures, personalization has a more positive impact on luxury ad effectiveness. In contrast, personalization leads to negative effects for luxury ...