Going beyond the hype: conceptualising “media ecosystem” for media management research Vrije Universiteit Brussel
Faced with competition from electronic communications, ICT and social media firms, and confronted with multi-sided platforms occupying numerous gatekeeping positions, media firms have to rely on others to create value. Competing means collaborating and supporting others to innovate and create joint value. Taking these changes into account, the use of “ecosystem”, in addition to allied concepts such as platform, became more prominent. Ecosystems ...