Disentangling alcohol-related social media effects: A multimethod approach to explore the role of different socializing agents and different message types across platforms. KU Leuven
Worldwide alcohol use is a major public health concern leading to 3.3 million deaths annually. Even though alcohol is risky for all age groups, youth tend to be the most vulnerable to alcohol-related harm. Therefore, it is crucial to obtain an in-depth insight into all factors contributing to youths' alcohol consumption. Recently, a number of cross-sectional studies indicated that individuals exposed to peers’ positive alcohol-related social ...