Mediated touch sensations in an online store:The role of image interactivity, user control and input device. University of Antwerp
Touch is an important source of affect and information to consumers. In online stores physically handling products is impossible. We tackle this barrier by investigating the creation and effects of touch sensations online. First, we test to what extent touch can be created through image interactivity. We further investigate the role of user control. Third, we test how the type of device (mouse vs touch) moderates touch sensations and effects.