A Literature Survey and Experimental Evaluation of the State-of-the-Art in Uplift Modeling: A Stepping Stone Toward the Development of Prescriptive Analytics Vrije Universiteit Brussel KU Leuven
Prescriptive analytics extends on predictive analytics by allowing to estimate an outcome in function of control variables, allowing as such to establish the required level of control variables for realizing a desired outcome. Uplift modeling is at the heart of prescriptive analytics and aims at estimating the net difference in an outcome resulting from a specific action or treatment that is applied. In this article, a structured and detailed ...