The role of E-Commerce and M-Commerce in the international strategy of fashion companies: A qualitative research in the Belgian fashion industry KU Leuven
This study investigates the importance of e-commerce and m-commerce in the international strategy of Belgian fashion firms. On the basis of a qualitative research with in depth case studies in Belgian fashion companies we explored the benefits of e-commerce in an increasingly globalized world. We found that e-commerce and m- commerce can mainly help fashion companies to maximize customer loyalty and gather detailed information on their ...