Business Model-Scan Evaluate Optimize (BM-SEO) Ghent University
From practical experience and literature research it becomes clear that companies are in need of a conceptual toolkit that enables them to design, analyse and improve their business model. This research is conducted to gain insights in the business model construct. Subsequently, we will develop a valid tool to scan and map the business model of Flemish SME's through a multiple case study. This will allow to evaluate the business model and ...