Publications
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Integrating research into business and corporate communication degree programs: case: master's program in multilingual professional communication at the University of Antwerp University of Antwerp
Interviewing aikido experts : aikido as an embodied pedagogy for recipient design in intercultural business communication Ghent University
Trafficking and technology : exploring the role of digital communication technologies in the Belgian human trafficking business Ghent University
The rise and decline of a Belgian banking giant: communication and business ethics in the Fortis case University of Antwerp
Like many other countries Belgium was hit by a major banking crisis in 2008-2009. In this article we shall discuss the case of one Belgian bank, namely Fortis. For many years Fortis was considered to be the crown jewel in the Belgian financial landscape. At the global level Fortis Bank was the only Belgian company which as recently as 2007 was ranked in the top 20 of the Fortune 500 list, being preceded by only two other banking competitors. By ...
Redesigning and marketing a German business communication course University of Antwerp
Good pharma? How business communication research can help bridge the gap between students and practitioners Ghent University
Business communication and COVID-19 Ghent University
Stars, problem children, dogs and cash cows: evocative terminology in multilingual business communication Vrije Universiteit Brussel
Terminology, the vocabulary of specialized knowledge domains, exists and evolves in the ongoing negotiation process of societal dynamics. The dynamics of a domain can be traced in its textual archives by keeping track of the terminological variation over a period of time.
In recent years text-based terminology research has explored the linguistic representation of knowledge in texts with the aim of building high quality terminological ...
In recent years text-based terminology research has explored the linguistic representation of knowledge in texts with the aim of building high quality terminological ...