SUCCESS: Supermarkets and consumers collaborate to make sustainable consumption easy Ghent University
“The way we eat and buy food is causing an ecological and health catastrophe”, warned 37 leading scientists from the EAT-Lancet Commission on Food, Planet and Health in 2019. In order to realise the shift towards a future proof food system, a change in food behaviour is expected from consumers. However, a focus on individual responsibility is insufficient. More than two third of consumers in Europe do their grocery shopping in supermarkets. ...