Children as change makers in a household’s sustainable food consumption. Exploring how in-store marketing interventions targeting children can affect sustainable food literacy, -attitudes and - choices in children and their parents. Ghent University
Stimulating consumers towards more sustainable food consumption (consumption activities which provide for the needs of the current generation while preserving the needs of future generations) is becoming increasingly important for governmental and academic actors and the food industry. For retailers, it can become a path to economic growth, because providing sustainable food options can lead to positive consumer responses. Reaching children ...