Sustainability starts with a sustainable business.On consumers expectations towards sustainability and corporate responsibility. Vrije Universiteit Brussel
Sustainability seems to be the optimistic answer to contemporary 'risk society' (McDonagh 1998: 592), a society facing problems such as global warming, global financial and economic crisis and social exclusion. Because of the promise it shows, sustainability has become a key issue for business and policy trying to meet social, ecological and economic goals. Whereas dealing with today's society's challenges is considered to be the 'core business' ...