German and English corporate mission statements as hybrid internal/external communication: Expressions of competence and HR competencies KU Leuven
German and English corporate mission statements as hybrid internal/external communication: the expression of competence and HR competencies Heidi Verplaetse and Birgitta Meex – Lessius University College Many different participants are involved in the text type of mission statements, both as referred parties as well as addressees (cf. Stallworth Williams 2008). In these terms the question concerning intended readership arises: are mission ...