Rethinking the scope of the Audiovisual Media Services Directive in light of the complex and dynamic audiovisual media environment: an influencer perspective KU Leuven
The research starts from the observation that in the light of ongoing developments in technology and the social-side effects resulting therefrom the traditional image of the passive media consumer, in front of a television, is being challenged by the 'prosumer', who consumes, creates and shares audiovisual content online: people across all ages, skills and backgrounds are able to participate in all sorts of online applications such as social ...