Publications
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Common challenges in gum arabic production and commercialization in West Africa: a comparative study of Cameroon, Niger and Senegal Ghent University
Examining the influence of organizational characteristics on nonprofit commercialization Ghent University
A growing body of literature discusses the (dis)advantages of nonprofit organizations becoming commercial by engaging in the sale of organizational services and products. However, when explaining this phenomenon, scholars tend to focus on resource uncertainty, thereby disregarding the organizational ability to commercialize. Complementing resource dependency theory with insights from contingency theory, this study presents arguments drawn from a ...
Production and commercialization of quinoa by smallholder producers in the Junin region, Peru KU Leuven
Quinoa is a staple food traditionally cultivated for subsistence and local consumption in Andean regions but the crop has attracted the attention of consumers in high-income countries for its high nutrient content. In Peru, the quinoa sector has rapidly been integrated in international and national markets during the last decade, leading to the development of the sector and a transformation of the quinoa supply chain. Higher demand for quinoa ...
Commercialization strategy and internationalization outcomes in technology-based new ventures KU Leuven
Advances in business process outsourcing and open innovation practices have made the choice of technology commercialization strategy increasingly relevant for technology-based new ventures. We investigate effects of intellectual property (IP)-based, product-based, and hybrid (both product and IP) commercialization strategies on internationalization propensity and intensity in technology-based new ventures. We find that new ventures adopting a ...
Tracing the tradition : regional differences in the cultivation, utilization, and commercialization of bitter kola (Garcinia kola, Clusiaceae) in Cameroon Ghent University
Garcinia kola, known as bitter kola, is a promising multipurpose fruit tree from tropical forests in West and Central Africa. Despite the popularity of the species in folk medicine, very little is known about its management and commercialization. This knowledge might prevent unsustainable collection, overexploitation, and threats to its wild population. Thus, we investigated markets and identified three collection areas in Cameroon among 72 ...
Aspects of commercialization in microfinance KU Leuven
Once the domain of a few and largely donation-funded NGOs, the modern microfinance industry has its roots in the 1970s. A few scattered initiatives in Latin America and South Asia began experimenting with handing out tiny and unsecured loans to people commonly defined as 'the poor': individuals that lack a bank account, a formal economic activity, formal education, and assets that could serve as collateral. These initiatives were driven by the ...
Beware of the commercialization of human cells and tissues: situation in the European Union KU Leuven
With this analysis we would like to raise some issues that emerge as a result of recent evolutions in the burgeoning field of human cells, tissues, and cellular and tissue-based product (HCT/P) transplantation, and this in the light of the current EU regulatory framework. This paper is intended as an open letter addressed to the EU policy makers, who will be charged with the review and revision of the current legislation. We propose some urgent ...
Beware of the commercialization of human cells and tissues: situation in the European Union Vrije Universiteit Brussel
With this analysis we would like to raise some issues that emerge as a result of recent evolutions in the burgeoning field of human cells, tissues, and cellular and tissue-based product (HCT/P) transplantation, and this in the light of the current EU regulatory framework. This paper is intended as an open letter addressed to the EU policy makers, who will be charged with the review and revision of the current legislation. We propose some urgent ...
The effectiveness of threat appeals in commercial advertising : the moderating impact of product type Ghent University
In this experimental study the effectiveness of threat appeals in commercial advertisements on attitude toward the ad and purchase intention was tested. In addition hedonic and utilitarian products were compared to test the moderating impact of product type on threat appeal effectiveness. The results of the experiment showed that the ad with the threat appeal caused a significantly higher attitude toward the ad and purchase intention than an ...