Projects
DDMS - Datadriven Marketing Strategy - Data-driven and informational privacy in the marketing strategy of Flemish SMEs in the GDPR era AP Hogeschool Antwerpen
Using advancements in marketing analytics to master challenges in the society and business KU Leuven
Multiplex community detection applied to email marketing. Hasselt University
Doctoraatsbursaal Marketing KU Leuven
De COVID-19 pandemie is snel tot een echte crisissituatie uitgegroeid. Wat begon als een wereldwijde gezondheidsbedreiging breidde zich spoedig uit tot een wereldwijde economische bedreiging. In dit onderzoek bekijken we de impact van de COVID-19 crisis op de supermarkten sector en hebben we als doel om te bestuderen hoe de effecten evolueren over de tijd. In het bijzonder bestuderen we empirisch het effect van COVID-19 op consumenten ...
Developing a go-to-market strategy for online marketing Ghent University
The objective is to acquire knowledge about the potential market for the in vitro and in vivo tools and models of the aquaculture consortium through a digital approach and according to the principles of the lean startup, customer development and service design. If successful, this can lead to the independence of (a part of) these services.
Integrated Marketing Communications: Creating synergies through advertising in different media University of Antwerp
Sabbatical Sandra Rousseau: Economic modeling of alternative business models for a circular transition KU Leuven
In terms of content, my research would focus on the economic modeling of the circular transition.
Together with Prof. Arguedas and Prof. André, I would like to take the time to discuss our theoretical work on the welfare implications of the presence of a (secondary) sub-market next to a (primary)
developing the product market. We are currently working on the first publication on this subject and we have already identified many ...