Who is interested in a crowdsourced last mile? A segmentation of attitudinal profiles Vrije Universiteit Brussel
Online and omnichannel retail developments placed logistics at the front-end of consumers’ purchase journeys. Particularly the last mile of the supply chain increasingly affects consumer satisfaction, while its financial and environmental impact is critical. “Crowd logistics” is introduced as a promising solution. As consumers are increasingly driving innovation and initiatives in the last mile, it is important to know their preferences and ...