Projects
The impact of product assortment on consumers’ (un)healthy grocery choices Ghent University
Retailers have gradually reshaped store environment by putting healthy products at the store entrance and unhealthy foods store inwards and by increasing the assortment sizes. In light of obesity epidemic, we investigate the impact of (1) the in-store sequence of healthy and unhealthy food assortments and of (2) the very large size of current assortments on consumers’ (un)healthy food choices.
"Nudging Consumers to Cheaper Food Choices" Ghent University
This research project is about consumers’ choices between private
labels (i.e., PLs) and national brands (i.e., NBs). As private labels are
on average 30 to 40 percent cheaper than their national band
counterparts, consumers can save on their grocery budget by buying
private labels instead of national brands. Yet, they do not do so for all
types of products.
Prior research pointed out that consumers ...
How the Supermarkt Environment Affects Consumers' Choices Ghent University
The objective of this research project is to (further) investigate how different aspects of the supermarket environment (e.g., the size of assortments, the positioning of products/assortments in stores, the channel consumers choose for their purchases (i.e., online vs. physical store)) influence consumers' choices. The choices that will be investigated in this project can range from food choices (i.e., healthy/unhealthy), choices ...