Projects
The impact of temporary VAT reductions on grocery retail KU Leuven
The backfire effect of product assortment structure and size on consumers’ healthy grocery choices Ghent University
Public policy makers and marketers put a lot of effort into stimulating healthy food choices. At the
same time stores are continuously changing by adapting the sequence of products and by offering
bigger assortment sizes. This project looks at whether these in-store interventions might affect
consumers' healthy and unhealthy food choices. We investigate whether the retail trend to position
more ...
The impact of product assortment on consumers’ (un)healthy grocery choices Ghent University
Retailers have gradually reshaped store environment by putting healthy products at the store entrance and unhealthy foods store inwards and by increasing the assortment sizes. In light of obesity epidemic, we investigate the impact of (1) the in-store sequence of healthy and unhealthy food assortments and of (2) the very large size of current assortments on consumers’ (un)healthy food choices.
Retailer and Manufacturer Reactions to the COVID19-pandemic KU Leuven
The COVID-19 pandemic quickly turned into a real crisis situation. What started as a world-wide health threat rapidly broadened into an economic threat. In this research, we zoom in on the impact of the COVID-19 crisis on the grocery retail landscape and aim to investigate how the effects evolve over time. In particular, we empirically investigate the COVID-19 impact on both consumers (changes in shopping behavior) and firms (changes in ...
"Nudging Consumers to Cheaper Food Choices" Ghent University
This research project is about consumers’ choices between private
labels (i.e., PLs) and national brands (i.e., NBs). As private labels are
on average 30 to 40 percent cheaper than their national band
counterparts, consumers can save on their grocery budget by buying
private labels instead of national brands. Yet, they do not do so for all
types of products.
Prior research pointed out that consumers ...
Manufacturers and Retailers Going Healthy: A Standard Health Symbol and Proliferation into a Healthy Line. KU Leuven
One of the most salient trends in grocery retailing is the growing desire of consumers to buy healthier products. In response, more and more retailers and manufacturers see this growing health orientation as a way to differentiate their products, while adhering to the need for healthier consumption. This project will significantly extend the academic field on healthrelated strategies of both retailers and manufacturers by offering better ...
A retailer's private-label portfolio: budget, standard and premium private labels. KU Leuven
How buying food online influences consumer food waste Vrije Universiteit Brussel
Nutri-Score: whether, why, how and for whom this food label works. Ghent University
This project focuses on the Nutri-Score, the front-of-pack nutrition label considered as most promising to stimulate healthy food choices in the grocery store. The goal of this project is threefold. First, we investigate whether, why and for whom the Nutri-Score works. We expect the Nutri-Score to work, but possibly in different ways for different people. On the one hand, exposure to the Nutri-Score might automatically activate health goals, ...