Bettina De Ruyck Vlerick Business School Ghent UniversityArea Entrepreneurship, Governance & StrategyDepartment of Marketing, Innovation and Organisation
Marc Logman KU LeuvenDepartment of Marketing (main work address Antwerp)Department of Marketing (main work address Leuven)
Matthias Strobbe Ghent University Interuniversity Microelectronics CentreDepartment of Information technologyInteruniversity Microelectronics Centre