(Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales Performance KU Leuven
In a variety of sectors, manufacturers are selling their products directly to consumers over the Internet or via brand stores, offering consumers the possibility to skip traditional retail channels and purchase directly from the manufacturer. To gain a better understanding of the impact of these forms of supplier encroachment, it is important to investigate the sales consequences of manufacturer direct-to-consumer efforts on retail sales ...