Management control in the context of co-creation: the role of contract design in creative collaborative partnerships KU Leuven
When two entities form a partnership to develop a new product or service, they typically start from a functional specification that defines the need that the new development must satisfy (e.g. a new environment-friendly car, a new mobile service for impaired consumers, a new drug targeting an emerging disease). Generally, several options must be generated and assessed before achieving the best possible specification. In this phase creativity is ...