Are interaction, co-creation and participation key to the achievement of Public Service Media? A comparative analysis of public broadcasters’ multi-platform services Vrije Universiteit Brussel
Faculty of Economic and Social Sciences and Solvay Business School, Communication Sciences, Studies in Media, Innovation and Technology
Explaining the transition from Public Service Broadcasting (PSB) to Public Service Media (PSM) in a digital environment, scholars often refer to the need for a different type of relationship between audiences and public broadcasters. There is a need, so they argue, to rethink the ‘public’ in PSM. Admittedly, public broadcasters face difficulties to capture the opportunities offered by digitization. Moving beyond the boundaries of traditional, ...