Market research focusing on risk perceptions among Belgian citizens for a research-driven communication strategy. Ghent University
This project examines how Belgian citizens perceive current societal risks (e.g., terrorism, pandemics, floods, earhtquakes, cyberattacks, ... ) and how they cope with these risks. The project aims - in three waves - to examine the underlying mechanisms central in risk communication. The following constructs will be measured; perceived occurence, perceived severity, perceived self- & collective-efficacy in combination with emotional ...