Behave safe! Why do we (not) adopt behavioural measures in COVID-19 times? Ghent University
The spread of COVID-19 is reduced by adopting behavioural measures (e.g., social distancing). It is of utmost importance to understand why people (do not) adopt these measures. This project uses a well-established theoretical model, the Health Action Process Approach, to examine this and to formulate recommendations to adopt and maintain these health behaviours over time.