Antecedents of behavioral change among consumers concerning sustainable consumption behavior: An integration of theories and cocnepts from consumer ethics and 'green' consumer behavior Ghent University
The question 'how to incite consumers to a more conscious way of consuming' is very actual. Behavior inconsistency is hereby a big problem. Consumer ethics and green consumer behavior both conducted research about possible explanatory variables for a behavioral change among consumers, but developed quite separately. The aim of this research project is to meaningfully integrate theories and models from both areas.