The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects Ghent University
One of the most effective methods of influencing what people like and dislike is to expose them to systematic patterns (or 'regularities') in the environment, such as the repeated presentation of a single stimulus (mere exposure), two or more stimuli (evaluative conditioning (EC)) or to relationships between stimuli and behaviour (approach/avoidance). Hugheset al. (2016) J. Exp. Psychol. Gen.145, 731-754. (doi:10.1037/xge0000100) found that ...