From halo to conditioning and back again : exploring the links between impression formation and learning Ghent University
Impression formation effects - such as the halo effect - and learning effects - such as evaluative or attribute conditioning effects - are often seen as separate classes of phenomena. In a recent conceptual paper, De Houwer et al. (2019) suggested that both may actually qualify as instances of feature transformation, where a source feature (e.g., attractiveness of a face; valence of an unconditioned stimulus; US) influences judgements about a ...