Publications

In 2015 schatte Alzheimer’s Disease International dat er wereldwijd ongeveer 50 miljoen personen met dementie (PMD) waren, onder wie 135.000 in Vlaanderen. Ondanks hun toenemende aantal krijgen PMD nog altijd te maken met stigmatiserende houdingen, zowel tegenover hun leeftijd als tegenover hun psychische aandoening. Deze studie analyseert de representatie van dementie in subjectieve en informele tekstkanalen, om zo een beter inzicht in het ...

The collection of articles in Discourse Studies in Public Communication illustrates that public communication is a fascinating, evidence-based storehouse for research in discourse analysis. The contributions to this volume — in the spheres of political rhetoric, gender and sexuality, and corporate and academic communication — provide good evidence of contemporary social structure, social phenomena, and social issues. In this way, following the ...

De term ‘fygitaal’ is een voor de hand liggende samentrekking van ‘fysiek’ en ‘digitaal’. Hij verwijst naar allerlei ervaringen waarbij digitale communicatiemiddelen en fysieke handelingen met elkaar worden vermengd. De fygitale evolutie kreeg in het COVID-19-jaar in elk geval al een pandemische boost.

This article discusses the automatic linguistic enrichment of historical Dutch corpora through the use of part-of-speech tagging and lemmatization. Such a type of enrichment facilitates linguistic research where manual annotation is unfeasible.We built a neural network-based model using the PIE framework and performed an in-depth error analysis, in order to identify the strengths and weaknesses of each approach with respect to labeling ...

Vertalen is meer dan alleen een tekst overzetten van de ene taal naar de andere. Vertalers moeten een document maken dat correct inde doeltaal past en toch de boodschap van het origineel overbrengt, en dat tegelijkertijd gelokaliseerd is voor de doelgroep.

Death discourse provides interesting material to determine how societies and cultures cope with death and the sorrow of losing a beloved one. Several aspects can be analysed: content, language, design etc.This paper describes a diachronic bottom-up analysis of the metaphorical language in 150 epitaphs from Belgian cemeteries. The analysis allows us to determine if attitudes towards death and the taboo to talk directly about it have changed. ...

Over the last decades the number of recalls of faulty products hasincreased dramatically. Since faulty products can seriously affect areputation or an image, organisations have to react promptly to avoidfurther damage. As such, a well-prepared crisis strategy is of the utmostimportance.After describing the literature on both recall advertisements and crisisframeworks, an analysis of 30 product recalls is presented. The mainfocus is on the ...

The term bioethics generally refers to the study of the ways in which science and more particularly medicine influence our lives and our environment. It is fundamentally concerned with issues relating to the beginning and the end of human lives. This contribution describes an analysis of medical discourse in a palliative context, and more in particular it shows how trust is constructed between an oncologist and his terminal patients during ...